Do you think your site is going down in statistics ?
The traffic doesnt matter so much, but the quality of the traffic yes. Because the traffic can raise with robots or web programs like that (autosurfers). I mean, it is better to receive 5 people visits than 1000 robots. We don’t need robots, they aren’t useful in our sites to improve PageRank or just to stay reading our sites content.
Well, PR is PageRank, the method Google and others web search engines like Yahoo and interest sites like Alexa use to get the list of sites in order to position the best (or the one that could be the best) first. That is beyond the keywords (special words which works to describe your site), because if anyone search “hello” and your site is above 5 or 6 of PR but it doesn’t have the mentioned word, or it doesn’t have it in relevant tags like <h1> or <title>, or it doesn’t have it more than once, your site will not appear at first page of search results. I mean, the PageRank is just a part of SEO > Positioning.
I could post some tips and tricks of SEO then…
Offtopic: you can check a virtual comparison of the value of your site in http://www.dnscoop.com/. My site is valued on $150 :’(
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